About

Built for the dealers who feed South Africa

Agro Reply gives agri-input dealers and cooperatives an AI advisor that reads a farmer’s crop photo, answers in their own language and shows them what to do next — under the dealer’s own name.

Founders

Meet the team behind Agro Reply

Founder name

Anwar Ansari

Founder & CEO

Anwar Ansari is the founder and CEO of Agro Reply. He spent 3 in agribusiness and previously built Agro related product. At Agro Reply, he leads product and engineering, turning a farmer's crop photo into a clear answer in their own language.

Co-founder name

Smith Murphy

Co-founder & COO

Smith Murphy is the co-founder and COO of Agro Reply. He brings 4 years of experience in operations, sales, agri-inputs distribution. At Agro Reply, he runs operations, dealer partnerships and the pilots that decide what ships.

Where we are starting

South Africa first

South African farmers rely on their local input dealer for advice on what to plant, spray and apply. Agro Reply is built to make every one of those conversations faster and more accurate.

Crops

The crops that matter here

Launching with maize, wheat, potato, citrus and vegetables, with more added as we collect labelled field images from pilot dealers.

Languages

The farmer’s own language

Answers in English, Afrikaans, isiZulu, isiXhosa, Sesotho and more, by text or voice.

Channel

WhatsApp first

No app to install. Farmers message the dealer’s WhatsApp number and get a diagnosis, advice and a short video back.

How we work

Three rules we hold ourselves to

Dealer first

The dealer is the customer and the trusted face. Agro Reply works under their name and their rules, never around them.

Say “I’m not sure”

A wrong spray costs a farmer a season. When confidence is low the advisor asks another question or escalates, instead of guessing.

Ship to the field

Every feature is judged in a pilot region with real farmers and real crops, not in a demo.

Contact

Talk to the founders

Dealers, cooperatives, agronomists, agri-input companies and investors.